{"id":395,"name":"Michel Desbordes et ASCI","url":"","description":"Michel Desbordes, ancien \u00e9l\u00e8ve de l'\u00c9cole Normale Sup\u00e9rieure et docteur en Sciences de gestion, est professeur de marketing du sport \u00e0 l\u2019EM Lyon business school et \u00e0 l'universit\u00e9 Paris-Saclay, o\u00f9 il a cr\u00e9\u00e9 en 1999 le master 2 \u00ab Sport leisure and event management \u00bb (SLEM) qu\u2019il continue \u00e0 codiriger. \r\n\r\nSes th\u00e8mes de recherche portent sur le marketing du sport, l\u2019organisation d\u2019\u00e9v\u00e9nements sportifs, le marketing du football, le sponsoring, l\u2019internationalisation des marques, le management des enceintes sportives, les droits m\u00e9dias. Tr\u00e8s impliqu\u00e9 \u00e0 l\u2019international, il a \u00e9t\u00e9 professeur associ\u00e9 \u00e0 la Shanghai University of Sport (Chine) ainsi qu\u2019\u00e0 l\u2019universit\u00e9 d\u2019Ottawa (Canada). Il est \u00e9galement chercheur et consultant pour les m\u00e9dias. Auteur de 34 livres et de plus de 50 articles scientifiques, il a \u00e9t\u00e9 le r\u00e9dacteur en chef de l'International Journal of Sports Marketing and Sponsorship de 2009 \u00e0 2019.","link":"https:\/\/variances.eu\/?author=395","slug":"mdesbordes","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/a021f52800e3cb6fb82a0dfd667127ccbcf7c767ab8ccdcde42a9528a34060b4?s=24&d=mm&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/a021f52800e3cb6fb82a0dfd667127ccbcf7c767ab8ccdcde42a9528a34060b4?s=48&d=mm&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/a021f52800e3cb6fb82a0dfd667127ccbcf7c767ab8ccdcde42a9528a34060b4?s=96&d=mm&r=g"},"meta":[],"_links":{"self":[{"href":"https:\/\/variances.eu\/index.php?rest_route=\/wp\/v2\/users\/395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/variances.eu\/index.php?rest_route=\/wp\/v2\/users"}]}}